Netflix is substituting a new metric for advertising reach, the monthly active viewer, or MAV, which quantifies the number of viewers gathering around the screen. This replaces the monthly active user (MAU) measurement, which measures by account, something Netflix feels is less accurate for the purpose of media buyers. “Our move to viewers means we can give a more comprehensive count of how many people are actually on the couch,” including friends and family, says Netflix President of Advertising Amy Reinhard. The streamer is also experimenting with dynamic ad templates that use mix-and-match creative elements based on viewer behaviors. Read more

Spotify passed 700 million monthly active users in Q3, with subscribers hitting 281 million, a 12 percent increase over the same period in 2024. Total revenue was $4.9 billion, up 12 percent year-over-year, while net income surged 200 percent to $1 billion, attributed to price hikes, subscriber growth and strict cost management. The Swedish company surpassed analyst expectations on both the top and bottom lines. Revenue from premium subscriptions grew 9 percent in Q3. Advertising revenue for the period was down 6 percent, however, to about $515 million. Spotify recently integrated with ChatGPT so that users can get podcast and music recommendations from the popular chatbot. Read more

Amazon’s generative AI voice assistant Alexa+ is coming to the Amazon Music mobile app for iOS and Android for customers across all subscription tiers in Alexa+ Early Access. Alexa+ was announced in February at Amazon’s Devices & Services event, and began rolling out in early access in the spring. It is reported to now have more than a million users. Customers were able to get early access by registering for it on the Amazon website or purchasing a compatible product. Adding generative AI to Amazon Music is seen as a competitive move following Spotify’s October integration with OpenAI’s popular ChatGPT. Read more

YouTube is launching new features to help creators make the most of exposure on TV screens. “The living room is increasingly the new prime time for creators,” according to YouTube, which claims that “in the last year, the number of YouTube channels earning six figures or more in revenue from TV screens is up by over 45 percent.” To support that momentum, the Google-owned streaming platform is providing creators with “five new ways to make their content look incredible while making it easier for viewers to discover and shop.” YouTube is introducing AI-powered upscaling, improved search functionality, and QR codes to enable shopping for items in tagged videos. Read more

Cloud Streaming for the Sony PlayStation Portal portable gaming device has officially launched this month after a year in beta testing. PlayStation Plus Premium members can now play “a massively expanded selection of PS5 Games” on the wireless handheld unit without the need to connect to the PS5 console through Remote Play. Sony has retooled the home screen, adding three tabs dedicated to the different modes: Remote Play, Cloud Streaming and Search. Cloud Streaming “makes it easier to enjoy PS5 games on the go” anywhere with a high-speed Wi-Fi connection, playing even when the PS5 console at home is powered off or is in use by another account, according to Sony. Read more