Apple announced a new 13-inch MacBook Pro with Retina display yesterday, expanding its high-end family of notebooks.
- “At a time when PC sales are plateauing and profit margins for many manufacturers are shrinking in a race to build cheaper netbooks (such as Samsung’s $250, Web-only Chromebook), Apple is asserting its leadership position to build the state of the art in notebooks,” comments Apple Insider.
- The new Retina display touts more than four million pixels. The company says the 13-inch MacBook Pro is the “second highest resolution notebook ever,” behind its 15-inch cousin.
- “The 13-inch MacBook Pro with Retina display has nearly 2 million more pixels than an HDTV,” notes the article. “The 15-inch model has over 3 million more.” The Retina display is now available in the two MacBook Pro models and the iPad.
- More pixels to push means additional graphics processing, rewritten software, and changes to the operating system and third party apps. This translates to more cost.
- “The result is an expensive system,” writes Apple Insider. “The cheapest 13-inch model starts at $1,699, compared to basic PC notebooks selling for $600 to $800, and 13-inch netbooks selling for as little as $250.”
- Apple’s new 13-inch MacBook Pro has opted for solid state flash storage to increase booting and file copying speeds. Also featured: 2.5 GHz Intel Core i5 processors, 8GB of 1600 MHz memory, dual Thunderbolt ports, HDMI video out and an NVIDIA GeForce GT 650M graphics processor.
- According to the press release, the new 13-inch MacBook Pro is currently available through the Apple Online Store and its retail locations.
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