During CES, Hollywood and the consumer electronics industry announced the formation of a coalition that plans to “set the bar for next generation video entertainment by establishing new standards to support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider color gamut and immersive 3D audio.” According to Carolyn Giardina of The Hollywood Reporter, the UHD Alliance was formed by companies including DirecTV, Dolby, LG, Netflix, Panasonic, Samsung, Sharp, Sony Visual Product, Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Bros. Entertainment.