DVR manufacturer TiVo is reportedly in advanced merger discussions with Rovi, one of the biggest patent owners for digital entertainment devices. TiVo has a market value of $750 million, while Rovi’s value is roughly $1.7 billion. “Shareholders of TiVo would receive a combination of cash and stock,” reports The New York Times, “though the exact price was still being negotiated.” As a result of the deal, say insiders, TiVo shareholders would likely own 30 percent of the combined company. Apple, Google and Microsoft are among the tech giants believed to have previously expressed interest in TiVo.