Google announced yesterday that it plans to introduce NFL “in-game highlight videos to the top of its search results as part of an expanded partnership with the league,” reports Bloomberg. “Videos will be embedded along with related news and information into boxes that will appear at the top of Google search results while games are in progress.” The partnership is part of Google’s larger strategy to keep eyeballs on its own sites and services, such as YouTube, rather than send people to other websites. Google, YouTube, Twitter and Facebook all have deals to offer NFL content via their services.