In the latest update to the Samsung Galaxy Note 7 saga, the company announced it would permanently discontinue production and sales of the smartphone, “pulling the plug on a premium product whose botched recall has brought headaches to consumers and inflicted damage on the Samsung brand,” reports The Wall Street Journal. In the wake of overheating problems and reported fires, the company explained to South Korean regulators that it would cease making the device. Analysts including Sanford C. Bernstein’s Mark Newman suggest Samsung should drop the Galaxy Note series altogether, while Macquarie analyst Daniel Kim estimates losses could reach $2.8 billion for the last three months of 2016, explains WSJ, “enough to wipe out the entire mobile division’s operating profits for the fourth quarter.”