YouTube has rolled out a beta of Super Chat, its new feature that helps creators generate revenue while connecting with fans during live streams. According to TechCrunch, “The addition is reminiscent of streaming site Twitch’s Cheering feature, which allow viewers to pay real money in order to have their messages stand out in the chat stream through the use of emotes (animated icons.) In YouTube’s case, fans instead are able to highlight their message in a bright color, and have their comment pinned on the stream.” YouTube explains that Super Chats will stay pinned to the chat for up to five hours.