Milestone: Netflix Service Surpasses DVR in U.S. Households
By ETCentric
March 8, 2017
March 8, 2017
According to Leichtman Research Group’s latest on-demand study, more TV households in the U.S. now have Netflix (54 percent) than a digital video recorder (53 percent), marking a first for the streaming service. The study also found that 64 percent of households presently use SVOD services from Netflix, Amazon and/or Hulu. “In 2011, according to the research firm, 44 percent of TV households had a DVR and 28 percent had Netflix,” reports Variety. “About 23 percent of all adults in TV homes stream Netflix daily … compared with 6 percent who did in 2011. LRG president Bruce Leichtman noted that Netflix’s penetration is boosted by password sharing.”
Topics: Amazon, Amazon Prime, Bruce Leichtman, DVR, Hulu, Internet, Leichtman Research Group, LRG, Movie, Netflix, Password, Password Sharing, Research, Streaming, Study, Subscription, SVOD, Television, United States, Video, VOD
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