Nintendo Wii is the most popular video game console with young Americans (ages 8-to-24), according to a new Harris Interactive survey.
Nearly 6,000 young consumers participated in the study conducted in August 2011.
The poll also lists Apple as the top brand among the 13-to-24 demographic for computers, mobile phones and tablets.
“It’s interesting that the Nintendo Wii rated so highly given that it’s been the lowest selling console for the last year,” reports IndustryGamers. “This shows that Nintendo still has plenty of brand equity among consumers, and with the right products and marketing there is no reason they can’t be the #1 selling console again. The dangers are also clear in this study, as Apple leads in mobile phones and tablets, where games are one of the top categories that seem to be having an effect on handheld console sales.”
Nintendo Wii is the most popular video game console with young Americans (ages 8-to-24), according to a new Harris Interactive survey.
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