Trap.it Offers a New Approach to Search, From the Makers of Siri

By Rob Scott
November 21, 2011

“A new take on the search engine called Trap.it uses the same AI technology that Siri does courtesy of the CALO project (which was funded by DARPA), and has launched its public beta,” reports Digital Trends.
Described as something similar to a hybrid of Pandora and Qwiki in its approach to an “information experience,” Trap.it uses Facebook and Twitter accounts to help curate the Web for individual users.
“Via the ‘discover’ bar, you ‘trap’ information that comes up in visual-heavy icons with short text summaries. Hovering over these images lets you vote up or down if this is what you were looking for, share the information, or bookmark it for later,” explains the post. “Your feedback on these ‘traps’ is how the search engine learns and gets smarter, so eventually you’re receiving more and more spot-on results.”
“It’s yet another signal we’re moving from search to discovery,” suggests Digital Trends.

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