UltraViolet: First Web Channels Now Live, Global Launch Planned
By Rob Scott
December 9, 2011
December 9, 2011
- UltraViolet’s Web channels are now live and will be going global, with launches planned in the UK for the end of December, Canada in 2012 and additional locations in 2013.
- “Sony, Universal and Warner began shipping UV-enabled Blu-ray and DVD titles to U.S. shelves in October,” reports paidContent. “In the last few days, the first three online exponents — SonyPictures.com, UniversalHiDef.com and Flixster.com — went live, allowing owners of the new discs to also stream the same movie on those sites for free.”
- In the UK, Tesco’s Blinkbox VOD service will launch an individual version of the same concept, but “Blinkbox will also be plugging in to UltraViolet in 2012.”
- “Against a backdrop of piracy and the rise of subscription access services like Netflix and Spotify, UltraViolet is a defensive ploy to build online value around the same model entertainment has known for decades — ownership,” suggests the article.
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