Showtime announced it will offer select promotional episodes of shows such as “Shameless” and “House of Lies” along with additional content including sneak previews and behind-the-scenes video via a promotional app it will introduce this week on the Roku set-top box.
“Showtime is the first content owner to take advantage of a newly released sample reference application built by Brightcove, Roku and A Different Engine, a San Francisco-based interactive agency,” reports Multichannel News.
“The app provides a simple user interface that follows Roku’s navigation conventions and provides built-in connections to Video Cloud playlists, reducing the amount of time required for user-interface design, development and quality assurance,” explains the post.
“The Roku audience is made up of millions of passionate viewers,” says Brightcove VP Eric Elia. “By integrating with the Roku platform, we are making it easy for programmers like Showtime to reach this audience.”
Showtime announced it will offer select promotional episodes of shows such as “Shameless” and “House of Lies” along with additional content including sneak previews and behind-the-scenes video via a promotional app it will introduce this week on the Roku set-top box.
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