Ad Time for Super Bowl Sells Out, Includes Streaming for First Time
By Rob Scott
January 6, 2012
January 6, 2012
- Despite steep advertising price increases, the Super Bowl has sold out again. Half-minute spots during the game cost $3.5 million, up 59 percent from 2001.
- “The increase in ad prices for the Super Bowl are a clear sign of how important the ratings juggernaut has become to advertisers as viewership for regular broadcast TV continues to shrink amid growing competition from cable and the Web,” explains The Wall Street Journal.
- Anheuser-Busch InBev, for example, purchased four-and-a-half minutes for the February 5 broadcast.
- “NBC also will be streaming the game for the first time on NBCSports.com, though the network says it is limiting the commercials it carries online,” reports WSJ. “NBC said as many as eight advertisers are expected to pay between six and seven figures for the streaming ad time.”
- According to Nielsen, last year’s Super Bowl (Green Bay Packers vs. Pittsburgh Steelers) was “the most-watched telecast in U.S. history, attracting some 111 million viewers.”
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