GlossAi can turn full-length videos — or even whole libraries of video and podcast content —into an array of short clips and posts suitable for dissemination across a wide swathe of outlets. The Israel-based firm has raised $8 million in a seed round as it enters an emerging market in which Adobe and AI startup QuickVid are already playing, but no single app has definitely taken hold. GlossAi has the ability to take a video and automatically generate not only a highlight reel, but also things like 15-second snippets, blog posts (from a transcript), slide decks and more.

The problem GlossAi seeks to solve “is the large volume of webinars, presentations and interviews that more or less disappear into the ether after being posted in full to something like YouTube,” writes TechCrunch, calling generative artificial intelligence apps such as this “a useful tool for people who just want to put their work out there.”

GlossAi allows those who want video for all seasons to “avoid the labor-intensive work of having multiple video editing professionals poring over hours of video in order to splice together clips to produce a training video or find specific snippets for Instagram or TikTok,” SiliconANGLE says.

To accomplish this, GlossAi analyzes “hundreds of parameters such as text, tone, pace, facial expressions and audience engagement as well as millions of data points to make decisions,” reports SiliconANGLE, quoting GlossAi co-founder and CEO Ofer Familier saying the company allows organizations to generate “targeted content at scale with fewer resources,” claiming “customers are seeing a 30-40 percent uptick in engagement with up to 70-80 percent cost reduction.”

Consumption of short videos is on the rise. “YouTube Shorts hit 50 billion daily views this month, up from 30 billion daily views the company reported as part of its Q1 2022 earnings,” SiliconANGLE writes, while MediaPost says TikTok is “headed toward 1.8 billion daily users.”

The trend “has put a lot of pressure on companies to find and produce clips that can be consumed quickly to garner attention from audiences using these platforms,” reports SiliconANGLE, noting GlossAi’s platform make propagating videos “as easy as pressing a button and then looking at the generated content.”