Facebook Planning Upgrade to Mobile Strategy Ahead of IPO
By Karla Robinson
February 9, 2012
February 9, 2012
- Facebook is addressing the biggest threat to its IPO: getting revenue from the rapidly expanding — and thus far unprofitable — mobile platform by pushing “featured stories” from sponsors.
- These sponsored stories keep users within the Facebook app rather than directing them to an advertiser’s Web page. The solution will hopefully minimize clutter on the mobile screen that often results from display advertising.
- “Mobile display ads can be tricky because they create any number of rendering problems among the myriad of different phone browsers on the market and could drive up consumers’ data plan fees — neither are good bases for a marketing relationship,” reports GigaOM.
- Facebook is expected to include sponsored posts in the news feeds of its mobile apps in March, prior to its $5 billion IPO.
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