Google Taps AI for Tools to Help Authenticate Search Results
October 30, 2023
Google is rolling out three new tools to verify images and search results. “About this image,” Fact Check Explorer and Search Generative Experience (SGE) all add context to Google Search results. “About this image” is rolling out globally to English-language users as part of the Google Search UI. Available in beta since summer, Fact Check Explorer will let journalists and professional fact checkers delve into an image or topic more deeply via API. Search Generative Experience lets GenAI investigate and share results about websites by populating source descriptions for some targets that will appear in “more about this page.”
Google “will provide more contextual information about an image to prevent false information from spreading,” TechCrunch writes about the new tools initiative.
At Google, “we take our responsibility seriously to provide access to trustworthy information and content by protecting users from harm, delivering reliable information, and partnering with experts and organizations to create a safer Internet,” Google Senior Director of Trust and Safety Amanda Storey said at a misinformation summit in Brussels this month.
“The new set of tools includes viewing an image’s history, metadata and the context users used it with on different sites,” TechCrunch explains. The new features are detailed in a Google blog post.
Fact Check Explorer “lets users find fact checks which have been investigated by independent organizations from around the world,” Google notes. Using the Fact Check Claim API, users can “upload or copy the URL of any image into the Fact Check Explorer and see if it has been featured anywhere in an existing fact check.”
The concept behind Search Generative Experience is to empower users to find out more about lesser known websites, businesses and blogs. Uses who opt-in to Search SGE through Search Labs will now “be able to see AI-generated descriptions of some sources, supported by information on high-quality sites that talk about that website.”
While the features are a step in the right direction, The Verge points out there’s still room for improvement, noting that “unfortunately, there’s no mention in today’s announcement of being able to search using an image itself via Google Lens to access the ‘About this image’ feature.”
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