WWDC: Apple Intelligence Brings AI to iPhone, iPad and Mac

Apple has entered into a deal with OpenAI to deliver GTP-4o to its devices, which beginning this fall will feature Apple Intelligence, or “AI.” Announced during this week’s WWDC 2024, Apple Intelligence is “deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia,” according to the company. The new AI features will be available to users of the iPhone 15 Pro, or any devices powered by M1 or newer chips “to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks.”

As is common with AI, its machine learning is informed by user behavior. Apple details privacy precautions in a newsroom post introducing Apple Intelligence. The company claims it “sets a new standard for privacy in AI.”

In addition, Apple Intelligence touts “the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.”

OpenAI’s blog post describes its deal with Apple as a “partnership to integrate ChatGPT into Apple experiences.” Apple mentions OpenAI and its newest model, introduced last month, writing that “ChatGPT will come to iOS 18, iPadOS 18, and macOS Sequoia later this year, powered by GPT-4o.”

The Verge says ChatGPT will be integrated into Apple’s platform “as a chatbot that Siri can turn to when it’s not able to do what you ask. When it does this, Apple says it will ask your permission before it sends questions, documents, or photos to ChatGPT and that, after it responds, Siri will present its answers to you.”

“Other generative AI capabilities that Apple demonstrated included automatically summarizing audio recordings, allowing customers to create movies from photos by writing a description, and cleaning up photos by removing distracting images in the background,” according to The New York Times.

Wired writes that Apple was also rumored to have been in talks wtih Google to use Gemini. OpenAI likely made an attractive offer. The “partnership” counters antitrust allegations against Microsoft and OpenAI that the FTC is investigating, as reported last week by the Associated Press.

OpenAI primarily relies on majority owner Microsoft’s Azure cloud servers to run its AI. “Apple plans to power some of its upcoming iOS 18 features with data centers that use servers equipped with Apple silicon chips,” reports MacRumors. It seems at least one will be operational by fall, when Apple sayss its AI features will be released.

Related:
What the Apple-OpenAI Deal Means for Four Tech Titans, The Wall Street Journal, 6/11/24
Why Apple Is Taking a Small-Model Approach to Generative AI, TechCrunch, 6/11/24
Apple Announces iOS 18 with New AI Features, The Verge, 6/10/24
Apple Is Bringing RCS to the iPhone in iOS 18, The Verge, 6/10/24
Apple TV+ Introduces InSight, a New Feature Similar to Amazon’s X-Ray, TechCrunch, 6/10/24
iPadOS 18: Everything You Need to Know, Tom’s Guide, 6/10/24
Apple Is Launching Its Own Password Manager App, TechCrunch, 6/10/24
iPhones Will Soon Text via Satellite, TechCrunch, 6/10/24
Musk to Ban Apple Devices If OpenAI Is Integrated into OS, Bloomberg, 6/10/24

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