Roku Launching Dedicated FAST Sports Channel Next Week
August 9, 2024
The Roku Sports Channel is a new 24/7 FAST channel launching Monday. Combining all the Roku premium sports offerings into “a dedicated, one-click, lean-back experience,” it will feature live Major League Baseball games with the MLB Sunday Leadoff game, Emmy-nominated talk show “The Rich Eisen Show,” NFL program “GMFB: Overtime,” live Formula E races, and sports-themed Roku Originals like “NFL Draft: The Pick Is In,” “WWE: Next Gen,” and “Fight Inc: Inside the UFC.” The channel will also feature exclusive partner content, such as classic boxing matches from Top Rank and combat competitions from Swerve Sports.
In a news post, Roku Media Head of Sports Joe Franzetta describes the new channel as “a curated, always-on channel that leads our viewer through the wide variety of premium sports content available for free on The Roku Channel,” featuring a combination of live and prerecorded content.
“The most ‘premium’ of those will be Sunday Leadoff, the live Major League Baseball games Roku got in a broadcast deal with the MLB earlier this year,” writes The Verge, adding that the channel will also feature “archival boxing matches, NBA G League (minor league basketball) games, and ‘high-stakes poker entertainment from PokerGO.’”
The Roku Sports Channel will be available free in the U.S. on Roku devices and TVs, as well as from the Roku channel website, and through the Roku app for iOS and Android (which also works on other brands’ smart TVs, such as those from Amazon, Samsung and Google). No subscription or sign-up is required.
Roku claims to be “America’s #1 TV streaming platform,” based on hours streamed in Q4 2023, as documented by the Hypothesis Group.
Tom’s Guide notes that “the Sports Channel won’t have much in the way of the big four outside of a handful of MLB games,” nor “include content from the NBA channel that Roku created in April.” However, “Roku has plans to continually update and enhance the Roku Sports Channel with fresh content,” Cord Cutters News reports.
Roku also has an MLB Zone channel created “when they signed their multi-year deal with the baseball league, but it’s unclear if that will go away with this new channel or remain as a separate feed,” according to Tom’s.
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