AI-powered ad campaigns “are continuing to deliver big results for businesses large and small,” according to Google, which has put Gemini to work for Google Ads. The company announced at the DMEXCO digital marketing event in Cologne a new suite of Gemini-powered tools aimed at making the experience even better by providing additional insights and more control over where and how marketing assets are deployed globally using Google Ads. For starters, Gemini’s “conversational experience” for search campaigns will expand its language palette, making auto-generated headlines and images available in German, French and Spanish in the months ahead.

“For marketing and marketers, our vision and product strategy are rooted in what we are building: the best AI-powered campaigns putting Google AI to work across your creative, media and measurement today,“ said Brendon Kraham, VP of search and commerce at Google Global Ads Solutions.

The Drum provides a highlights list of new features, including:

• AI-powered image editing now available across more campaign types within Performance Max, the company’s AI-powered ad campaign management platform.
• Performance Max can now process as many as five reference images, along with a written prompt, to produce generative imagery that aligns with a brand’s vision.
• Advertisers have access to more streamlined reporting, as campaign performance insights are being consolidated into a centralized location.
• New reporting features are designed to enhance advertisers’ ability to optimize campaign performance. Granular insights on individual assets, for example, can help brands to advertise those that are underperforming. Google will then make custom recommendations for improving those assets.

“More controls and insights remain your top request when it comes to using AI in your advertising, and with generative AI tools, you want more ways to shape the outputs to align with your brand,” Kraham writes in a blog post.

In other Google AI news, the company plans to roll out a new feature that helps users “better understand how a particular piece of content was created and modified,” TechRadar reports. The move follows the search giant’s joinder with the Coalition for Content Provenance and Authenticity (C2PA), “a group of major brands trying to combat the spread of misleading information online.”

Amazon, Adobe and Microsoft are also C2PA members, helping shepherd the organization’s Content Credentials standard — complete with its own brand mark, styled as an “icon of transparency.”

“If an image contains C2PA metadata, people will be able to use our ‘About this image’ feature to see if it was created or edited with AI tools,” Google explains in a blog post.