Panasonic reinforced its 2024 reentry into the U.S. television market, introducing three new models including the flagship Z95B OLED at CES 2025. Some say the company’s new top-of-the-line torch bearer — with spatial audio and sizes up to 77 inches — is competitive with premium models from top manufacturers such as Sony, Samsung and LG. The Z95B features a “next-generation” OLED panel “with Primary RGB Tandem technology, which employs a four-layer emission structure that refines the wavelength of light and increases color purity, thus enhancing light efficiency by 40 percent,” according to Panasonic.

The four-layer panel structure “improves color volume and brightness without the need for MLA (Micro Lens Array) technology,” explains Digital Trends. Though MLA tech is currently used to improve brightness, it involves adding a complex layer of microscopic lenses to the display. Bypassing it could address uniformity issues and potentially reduce costs. Digital Trends calls it “the secret OLED TV tech we were hunting for.”

LG Display has developed four-stack OLED panels using its branded META Technology and Panasonic is using those panels in the Z95B. Compared to MLA, “the new approach gets better results and is cheaper to produce,” The Verge reports.

The Z95B will come in 55-, 65-, and 77-inch sizes. Panasonic hasn’t revealed pricing and release dates on any of its new TVs.

Its press release explains the Z95B OLED is “powered by the HCX Pro AI Processor MK II, which enhances clarity, contrast, and depth,” supports Dolby Vision IQ with Precision Detail and has a 144Hz refresh rate, AMD FreeSync Premium, Nvidia G-Sync, and True Game Mode to bring “movie-level color accuracy to games.”

Panasonic also introduced two other models, the upgraded W95B mini-LED, and the “budget-friendly” W70B LED series.

“The Panasonic W95B will have an improved mini-LED panel with up to 2.5x more dimming zones compared to last year’s W95A, which will result in improved contrast and better black levels” while “the entry-level Panasonic LED series will support HDR10+ (decode only), HDR10 and HLG formats and will have a slim-bezel design,” TechRadar writes, noting “all three sets use Fire TV as their smart TV platform.”