Comcast Technology Solutions is launching MediaExpress, which aims to make it easier for content owners to get distribution on premium VOD tiers. MediaExpress offers program suppliers a pipeline to leading broadcast, streaming, social and digital platforms. It provides “a single ingest point for videos, metadata and supporting files, facilitating title management and distribution for both long form and short form video with CTS handling certified delivery,” according to Comcast. It also allows library holders to streamline “VOD distribution and monetization efforts across subscription VOD (SVOD), advertising VOD (AVOD), transactional VOD (TVOD) or FAST partners.”

“Today’s premium content providers face a complex challenge trying to reach more OTT platforms, each with unique requirements, while simultaneously trying to simplify the way they manage and distribute their assets,” reports Light Reading, noting Comcast MediaExpress unifies these efforts under a single umbrella.

“With direct access to leading multichannel video programming distributors (MVPDs) and the most popular OTT distribution platforms, Comcast MediaExpress provides massive reach for content publishers and conforms their VOD titles to the unique specifications of all distribution partners,” Light Reading adds.

The move follows a similar tact by ThinkAnalytics, which announced ThinkMediaAI last week as momentum builds for NAB 2025, April 5-9 in Las Vegas.

As with ThinkAnalytics, MediaExpress emphasizes AI integration. MediaExpress has advanced metadata management that integrates site-specific end-point metadata, “saving time and reducing complexity,” according to Comcast, which says in a news announcement that the feature “can also be used in conjunction with CTS’ award-winning VideoAI for metadata augmentation, ad marker detection and insertion, or automated quality control of premium content.”

“Media and entertainment companies are looking for the most efficient ways to manage and distribute their short form and long form video across a highly fragmented landscape of digital destinations,” CTS Senior VP and GM of Streaming, Broadcast, & Advertising Bart Spriester said in the announcement, calling that “a daunting task even for the most technically sophisticated programmers, broadcasters, and film studios” but “what CTS was built for.”

TVNewsCheck quotes Omdia Media and Entertainment Principal Analyst Paul Erickson on the challenges content owners face trying to “efficiently reach both legacy TV and streaming platforms while reducing operating costs,” explaining the goal of MediaExpress and competing platforms is to find economically viable solutions that “reduce operational complexity and drive increased efficiency, without sacrificing reliability or scalability.”