Warner Bros. Discovery’s Max streaming service has followed Netflix’s lead in battling password sharing by selling Extra Member subscriptions in the U.S. for $8 per month. The move aims to give existing subscribers “greater flexibility and control over how they manage sharing their Max accounts,” the company says, promising a seamless transition from subscription squatting to authorized account user with “profile transfer available for extra member add-ons.” Those in the midst of binging, say, “White Lotus” will not see their viewing disrupted, according to WBD.

WBD is looking to generate “additional revenue from Max subscribers who have been piggybacking off of someone else’s account,” Variety writes, noting primary account holders can now “share their Max account by inviting a friend or family member outside of their household to create a separate, standalone account with an adult profile under the same subscription.”

The addition of an Extra Member subscription for Max comes after executives at the company said they planned to notify users of a crackdown on password-sharing outside their households.

“Speaking at a Wells Fargo conference last December, JB Perrette, WBD’s CEO of global streaming and games, said certain Max subscribers would begin getting ‘some very early, gentle messaging’ about password sharing by the end of 2024,” Deadline reports.

“Only one add-on is allowed per account,” informs Deadline, explaining that “the extra member can stream from one profile on one device at a time and get all benefits included in the primary account holder’s base plan.”

Those who would like to avail themselves of an Extra Member Add-On can purchase it directly from the Max subscription settings. “Once an Extra Member Add-On is purchased, account owners can invite and manage their extra member via settings on web and mobile,” WBD explains in an announcement.

“Netflix in 2023 launched its own successful move to curb illicit password-sharing, which execs have credited with helping to boost revenue through account-sharing options.” writes Variety, while streamer Hulu followed suit in early 2025, followed by Disney+ last fall.

As of Q1 2024, “56 percent of Americans were still sharing passwords on streaming accounts,” per TV Technology. In Q4 a Deloitte study found “impatience and price” motivated consumers to share streaming account passwords.