In the next few months, Google will be adding some significant new functionality to its online search service. Rather than simply returning a list of websites based on keywords, it will use “semantic search” to determine the search meaning and return related information.
For example, a search of “Lake Tahoe” will also return location, altitude, temperature and facts about the lake.
Semantic search will also attempt to answer complex questions directly, such as “What are the 10 largest lakes in California?”
A search of “Ernest Hemingway” would return not only the author’s books for browsing, but also related authors and their books, plus where the books can be purchased.
The technology will allow Google to show users more relevant ads, which would appear on these related pages.
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Danny Hillis describes the AI technology behind Google’s new search:
http://blogs.wsj.com/digits/2012/03/14/google-search-revamp-a-step-closer-to-ai/?mod=WSJBlog&mod=
Danny Hillis describes the AI technology behind Google’s new search:
http://blogs.wsj.com/digits/2012/03/14/google-search-revamp-a-step-closer-to-ai/?mod=WSJBlog&mod=
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