Interconnected World: Email and Social Media Continue Global Expansion

By Karla Robinson
March 28, 2012

Ipsos and Reuters released a poll of 19,216 adults from 24 different countries that found 85 percent of people connected online communicate via email and 62 percent use social networking sites.
Indonesia ranked highest for social media, with more than 80 percent using networking sites. Argentina, Russia and South Africa were next with about 75 percent utilizing social media.
Surprisingly, the U.S. had an average of only six out of ten people using social networking sites even though the most popular platforms were developed in the States. Japan was the lowest for social media at 35 percent.
The poll also found that the U.S. and Japan has not strongly adopted voice-over IP — audio conversations over the Internet — compared with Russia, Turkey and India, all of which had about three times the usage.
Email was highest in Hungary (at 94 percent) followed closely by Sweden, Belgium, Indonesia, Argentina and Poland.
While email usage remains high, social media has been gaining ground with more than half of the people worldwide using popular social media platforms. “It is true interconnection and engagement with each other,” said Karen Gottfried, research manager at Ipsos Global Public Affairs. “It is not just about a message back and forth but building messages across communities and only the meaningful messages stick.”

No Comments Yet