According to South Korean business publication Maeil, LG will launch its first 55-inch OLED TV in May for about $8,000. The unit was originally slated for availability during the second half of 2012.
New OLED TVs from LG and Samsung drew a great deal of attention at CES in January.
If Maeil is correct, LG’s launch will beat competitor Samsung to market while capitalizing on the timing of the upcoming summer Olympic games.
“What TV manufacturers desperately need right now is a luxury product with some big-time margin,” suggests Digital Trends. “The price erosion that has taken place with TVs over the past few years has brought the public to expect bargain prices, even on top-tier plasma and edge-lit LED displays. In order to justify charging big-time bucks again, the performance margin needs to grow proportionately. OLED provides that opportunity.”
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.