NAB: Blackmagic Targets Hollywood with 2.5K Cinema Camera

By emeadows
April 17, 2012

Canon, Sony and RED may be getting all the attention regarding new camera announcements at this week’s ongoing NAB show in Las Vegas, but Blackmagic Design also has a new one to announce, and initial reports suggest it’s rather impressive.
“Priced at $2,995, where the company sees this as differing from the competition is its ability to capture film quality video on its 2.5K sensor and output it to CinemaDNG RAW, ProRes and DNxHD file formats,” reports Engadget. “That camera housing can take Canon or Zeiss lenses on the front, contains a built-in SSD within and has a capacitive touchscreen display for control and metadata entry.”
The camera also includes 13 stops of dynamic range, a built-in LCD, and color correction with DaVinci Resolve.
“Many current generation video cameras suffer from a ‘video look’ due to a limited contrast range, a maximum HD resolution sensor, poor quality optics and lenses, the use of heavy video compression for file recording and poor integration with NLE software metadata management,” suggests the company’s press release. “Blackmagic Cinema Camera has been designed to eliminate these problems so customers get a true feature film look, and at an affordable cost can shoot high end television commercials, episodic television programming and feature films.”

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