An increasing number of consumers watch their television while using an iPad to surf the Web at the same time, according to a new study.
Forrester Research suggests that 85 percent of tablet owners in the U.S. use their devices while they watch TV, and 12 percent claim they watch less TV since they got their tablets.
Additionally, about 35 percent of tablet owners say they now use their laptops less, and 45 percent say they have no plans to purchase an e-reader.
“Smaller TVs in other rooms, like the bedroom and kitchen, are also being displaced by tablets,” reports MediaPost. “About a third of tablet users say they will not buy another small TV, while only 7 percent say the same about large-screen TVs.”
A number of companies are launching new services and apps designed to maintain viewer interest across the two screens.
The Forrester report rates Amazon, Apple, Facebook, Google, and Microsoft in this space. “It identifies Apple as the early tablet-TV leader, courtesy of the iPad. With 55 million of the devices sold worldwide since December, no other tablet has attracted nearly as many developers,” explains the article.
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