For its coverage of the 2012 Olympics in London, NBC Sports announced it will stream live video of all 32 sports via nbcolympics.com.
“The broadcaster, which launched its official Olympics website today, will offer access to the sports in real-time — before the time-delayed coverage that airs on the traditional TV stations in America. The site will also provide users with lots of archived content, stats, and other supplementary material,” VentureBeat reports.
The videos will be archived online shortly thereafter and then there’s the traditional TV broadcasts, which NBC doesn’t expect to be negatively impacted by the online offering.
“We’re not scared of cannibalization… Anytime you have a great event that happens before it shows on the air, it increases ratings and generates buzz,” Rick Cordella, vice president and general manager of NBC Sports Digital Media told The New York Times.
For its coverage of the 2012 Olympics in London, NBC Sports announced it will stream live video of all 32 sports via nbcolympics.com.
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