A survey of 1,000 TV viewers by Accenture offers insights into advertising via Facebook and Twitter, finding that about one-third have tweeted about the brand or show or “liked” their Facebook page after seeing the social media logos.
“The most common action for those who did interact with a show or ad while watching TV was liking its page on Facebook (20 percent). About 7 percent of viewers searched for a show’s hashtag on Twitter and 5 percent used Shazam while sitting on their couch,” TechCrunch reports.
“Surprisingly, the survey also found that 11 percent of viewers scanned a QR code while watching TV. That’s a rather large number, given that QR codes are still far from mainstream,” suggests the post.
However, those polled were less interested in being social or connecting with people of similar interests; rather, about a third of participants wanted to get coupons and others wanted to enter sweepstakes.
The survey also found that the majority of viewers who received content from these social media symbols were generally satisfied with what they found.
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