Target was the first brick-and-mortar store to sell the Amazon Kindle, but it will soon pull the device from its physical shelves. It has already removed the Kindle from its website.
The last Kindle shipment will arrive at Target stores on May 13 and once out of stock, that will be the end.
“Target is phasing out Amazon- and Kindle-branded products in the spring of 2012,” explained the retailer in a statement. “We will continue to offer our guests a full assortment of e-readers and supporting accessories.”
It is unclear why Target is phasing out the Kindle, although The Verge suggests “conflict of interest.”
AllThingsD points out there could be a number of reasons: “A contract negotiation gone bad, Target’s decision to open iPad-peddling Apple mini-stores at a few dozen of its locations, or the growing retail rivalry between the two companies. Remember, Amazon’s Kindle Fire is very tightly integrated with the company’s vast online retail store, which competes directly with Target and has a penchant for undercutting the prices of traditional retailers.”
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