Square Expands Reach: Mobile Payments Platform Gaining in Popularity

  • Mobile payments company Square continues to expand its reach, moving heavily into art fairs and farmers’ markets. The platform, which processes about $416 million in payments each month, has already proven successful with charities, taxis, food trucks, political campaigns and more.
  • The company claims that “at Etsy’s New York’s Spring Handmade Cavalcade last weekend in Brooklyn, over 90 percent of the vendors used Square to accept payments,” according to TechCrunch.
  • A similar event, Unique LA (the largest independent fashion market in the country), will be using Square to process payments this coming weekend. The event expects to see over one and a half million dollars in transactions.
  • “It’s not surprising that Square is being used by independent purveyors at fairs and markets. The company’s smartphone dongle and companion payments app makes taking credit cards easy,” suggests TechCrunch.
  • Square is now processing $5 billion in annual payments, with volume up 25 percent in the past month.

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