Sony and Panasonic are reportedly in early talks to jointly develop and/or produce OLED TV sets, according to people familiar with the matter.
“The talks are still in the preliminary stages, and there is a chance that discussions might not reach a conclusion or that other potential partners might join the alliance,” reports the Wall Street Journal.
“OLED is considered a promising technology for next-generation television sets because it doesn’t require a backlight, making it thinner than existing liquid-crystal or plasma displays,” explains WSJ. “In the future, the technology is expected to enable curved or flexible screens.”
While OLED technology is making its way into the smaller screens of smartphones and tablets, it remains an expensive proposition for TV manufacturing.
“An alliance between Sony and Panasonic, the first of its kind between the two companies, would mark a watershed moment in the Japanese consumer-electronics industry as companies face difficult market conditions and shifting industry dynamics,” suggests the article.
Both Samsung and LG are planning to launch 55-inch OLED models this year, expected to be priced in the $8,000 range.
Sony and Panasonic are reportedly in early talks to jointly develop and/or produce OLED TV sets, according to people familiar with the matter.
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