Amazon is looking to place advertisements on the welcome screen of its popular Kindle Fire. The advertising would cost $600,000 and would also buy space in Amazon’s “special offers” section.
For $1 million, advertisers could purchase a welcome screen ad, more inventory in the special offers section, and Amazon would include the company in its “public relations push,” according to Ad Age.
A new Kindle Fire with a larger screen is rumored to release soon, and it is not clear if the welcome screen advertisements are intended to appear only on this new version, or if the advertisements would also be shown on existing Kindle Fire models.
Amazon’s high asking price is based on the Kindle Fire’s 19 percent daily growth in ad impressions, but it has yet to be seen whether advertisers will be willing to invest.
“It’s kind of an expensive buy to not get a guaranteed audience and measurement,” one executive told Ad Age. “It doesn’t comply with a lot of our necessary planning rigor.”
Amazon is looking to place advertisements on the welcome screen of its popular Kindle Fire. The advertising would cost $600,000 and would also buy space in Amazon’s “special offers” section.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.