Zynga and American Express have come up with a plan designed to combine physical and virtual commerce.
On Tuesday, the companies announced a program called Zynga Serve Rewards, which will allow FarmVille players to “earn rewards after making purchases with a prepaid card from American Express,” according to CNET.
In order to take advantage of such rewards, users will plant a Serve Money Tree on their farms. Then they’ll have to register for Zynga Serve Rewards to receive a prepaid card in the mail.
“After adding money to the card and activating it, they will be able to make purchases wherever American Express is accepted,” explains the article.
Currently, Serve cardholders will get 50 units of Zynga’s Farm Cash back on the first five purchases of $25 or more. The program is available to FarmVille users only, but will likely extend to CastleVille, CityVille and others in the future.
In a related post, TechCrunch describes the Serve program as “a kind of catchall service that supports many payment methods from traditional plastic cards with magnetic stripes to NFC to QR codes to basic online payments.”
“This partnership isn’t for existing credit and charge card customers. It’s about trying to appeal to a new segment. These customers may be Millennials. They may be somewhat underserved in terms of banking. They may only use debit, cash and check,” says David Messenger, executive vice president of enterprise growth for American Express.
Zynga and American Express have come up with a plan designed to combine physical and virtual commerce.
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