Redefining Multichannel Distributors: FCC Looks at Video Sites

  • Cable and satellite TV companies are opposing any move by the FCC to redefine online video distributors as multichannel video programming distributors.
  • “In a public comment period that ends in the coming weeks, the commission is asking whether the rules of multichannel distributors — like the right to carry certain popular channels and the responsibility to carry some less popular ones — should apply to new online distributors like Hulu and YouTube,” reports The New York Times.
  • “If it decides that they should, then more companies could stream TV shows to computers and smartphones, hastening an industry-wide shift to the Internet,” adds the article.
  • A simple change to the definition of multichannel distributor could have far-reaching effects, including a change to the way companies acquire programming, a shift in bundling practices that could potentially alter the cable model significantly, holding online services to traditional rules of retransmission consent, and more.
  • “We’re barely into the second inning of how video distribution will ultimately work,” said Will Richmond, editor of VideoNuze. “Broadband delivery is leveling the playing field for new, deep-pocketed, over-the-top entrants to disrupt the traditional pay TV model.”

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