Salar Kamangar, YouTube CEO and senior VP of Video at Google, suggests that YouTube is considering paid subscriptions for access to cable television content.
Speaking at a Reuters event Thursday night, Kamangar revealed that “YouTube is exploring the idea of charging subscriptions for cable network providers that are looking for syndication outside of traditional cable service operators,” reports Mashable. Kamangar “told Reuters that YouTube could be a venue for cable networks with small audiences that want to offer their content on an a la carte basis.”
“We don’t have anything to announce now. It is something that’s really important to a lot of our top existing content creators as well as ones that aren’t on YouTube today, so we’re taking very seriously and we’re thinking about it very carefully,” he said.
Kamangar’s comments coincide with a Department of Justice investigation into whether data limitations imposed by cable firms are affecting competition for online video.
“YouTube’s exploration of redistributing cable content also follows an ambitious $100 million program launched last fall to create its own star-studded premium channels,” notes Mashable. “In May, Google pledged it would spend another $200 million to market those channels, which do not require a subscription.”
Salar Kamangar, YouTube CEO and senior VP of Video at Google, suggests that YouTube is considering paid subscriptions for access to cable television content.
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