In a reversal of its long-standing opposition to selling subscriptions through Apple, Time Inc. has announced plans to offer all of its magazines through the newsstand section of Apple’s App Store.
The Apple newsstand, which currently lists more than 5,000 magazines and newspapers, has softened some of its initial restrictions in order to better compete with the likes of Amazon and Google. The imposed restrictions are what drew concern from Time.
“For a magazine or brand like People or Time, a tablet will become an increasingly important part of the experience,” says Time CEO Laura Lang. “Our goal is to offer content where our consumers want to read it.”
“The agreement also moves Apple further along in its strategy of expanding its App Store beyond popular games like ‘Angry Birds’ and making it more of a destination for news, information and videos,” reports The New York Times.
The article also notes that Time Inc. has been struggling with a decline in print advertising revenue (about 30 percent in the last five years), joining the ranks of others in the print publishing business looking to a digital transition for change.
In a reversal of its long-standing opposition to selling subscriptions through Apple, Time Inc. has announced plans to offer all of its magazines through the newsstand section of Apple’s App Store.
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