Google is engaged in a war on many fronts with large rivals, suggests Om Malik. Google’s Android, YouTube, Books, Music, Google+, Google Ads, Nexus 7 and Google Wallet compete with comparable products from Apple, Microsoft, Amazon, Facebook and others.
Moreover, Google no longer has a monopoly on top talent, as many Googlers are being lured away to work in start-ups.
By trying to expand into so many areas, Google may be risking its core search business.
“As Google tries to expand into new territories it is leaving its core search vulnerable — not to another rival’s technology, but to end-users,” writes Malik for GigaOM. “The injection of Google+ into search results seems to be a growing point of dissatisfaction.”
“In my years of following the company, I came to understand that what separated Google from many of its competitors was its audacity,” notes Malik. “When I look at the first day of Google I/O, I am left impressed by Google Glass. The product itself is too nerdy and it still has ways to go before it becomes an everyday product. Nevertheless, it represents a bit of old Google. It represents the kind of things the company needs to do in order to leap forward of its rivals.”
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