At VidCon last week, YouTube announced Video Creation Marketplace, a new platform designed to help connect brands and agencies with content creators.
YouTube pays out millions of dollars to partners each year in shared ad revenue. “Thousands of channels are generating six figures a year,” claims Baljeet Singh, group product manager at YouTube.
“The idea is to create a more formal revenue stream for the long tail of YouTube creators,” reports Advertising Age. “YouTube has been very focused on launching and promoting its first 100 ‘Original Channels,’ but its message to VidCon is to the YouTube stalwarts: We’re here for you, too.”
Marketers will be able to tap the creative talent displayed by YouTube’s users, notes Singh. This could potentially appeal to smaller businesses that do not always have the resources for expensive campaigns.
“The creativity coming out of YouTube rivals that coming out of creative agencies any day of the week… And we already know that their content performs really well on YouTube,” he says.
According to the article, YouTube “will launch the site and talk to marketers later this summer.”
At VidCon last week, YouTube announced Video Creation Marketplace, a new platform designed to help connect brands and agencies with content creators.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.