As part of its ongoing TV Everywhere initiative, Comcast has struck a deal with Scripps Networks that will add programming from HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country.
The process of rolling out TV Everywhere has been slower than expected, notes TechCrunch, due to wariness about how it will make networks money.
“Up until recently, there’s been little interest in moving stuff online, because shows that appeared online and on mobile apps generally didn’t bring in as much money in ad revenue as the networks could expect from broadcast TV,” notes the post.
However, there is no doubt that viewers are starting to watch programming on new platforms “and content providers need to be there to capture those audiences.”
Scripps has also acquired video start-up RealGravity to help with online distribution.
“In addition to Scripps TV Everywhere content, which will soon become available on Comcast digital platforms, the cable network also got rights to Scripps video-on-demand programming, which will take advantage of Comcast’s new interactive advertising capabilities,” explains TechCrunch.
As part of its ongoing TV Everywhere initiative, Comcast has struck a deal with Scripps Networks that will add programming from HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country.
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