Yahoo has begun to push its “Beyond Gold” 2012 Olympics coverage. The company plans to offer content online and on various apps and screens.
Fans can get started using Yahoo Hub, a subsection of the Yahoo Sports site, which will be “available on PCs, mobile, and tablet browsers, and will feature breaking news, photos, highlights, reporting and analysis from the Games,” reports TechCrunch.
As for apps, Yahoo will offer IntoNow, which the company acquired last year. “Users of the second-screen app will be able to sync it up with TV coverage, to get medal counts and images from the Games, as well as Twitter commentary and trivia to keep viewers engaged,” according to the post.
Yahoo’s own Sportacular app will “feature a special tab with personalized access to news and information about the Games,” notes TechCrunch. For those with connected TVs, there will also be a Beyond Gold app available.
According to company stats, Yahoo Sports had 32 million unique visitors during the 2010 Vancouver Games and 38.5 million in 2008 for the Beijing games.
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