Six months after losing its longtime chief marketing officer Leslie Kilgore, Netflix has announced a replacement: former Warner Bros. executive Kelly Bennett.
Kilgore left during a tumultuous time at Netflix, during which subscribers were denouncing the company for splitting up its DVD and streaming services and implementing a rate hike as part of the restructuring.
“While the moves were driven by Netflix CEO Reed Hastings, the company’s communication with its customers proved to be the company’s real downfall,” suggests TechCrunch. “Recently, the company has been in the midst of a turnaround, but it was still in need of a new marketing chief.”
After nine years working at Warner Bros. and experience on international campaigns to promote films, “Bennett is well-positioned not just to help Netflix rebuild its brand in the U.S., but could also be instrumental in the company’s international expansion,” according to TechCrunch.
“Kelly has been a pioneer in developing incredible digital campaigns for some of the biggest box office hits in recent years,” said Hastings in a press release. “We are delighted Kelly is bringing creative and marketing expertise to Netflix as our streaming business becomes increasingly global and our focus intensifies on commissioning high-quality original programming for our more than 26 million members.”
Six months after losing its longtime chief marketing officer Leslie Kilgore, Netflix has announced a replacement: former Warner Bros. executive Kelly Bennett.
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