Trapit’s personalized Web search is now available for the iPad. Trapit launched in 2011 as a way for Internet users to customize Web searches in a Pandora-like style. Its free iPad version makes the most of touch interface design and personalization.
“Trapit was spun out of the same DARPA-funded project that spawned Siri, and uses the same AI technology, just applied to search discovery rather than a virtual personal assistant,” reports Digital Trends.
The review suggests that while Trapit works as a novelty as a browser app, it “really makes sense” for tablets and stands out based on its personalization and superior sources.
Trapit differentiates itself from other apps such as Flipboard and Zite that use social media to customize news feeds, by recognizing that users do not necessarily want to read what their Facebook friends are interested in.
As users read stories on Trapit, they can choose to save, share, or thumbs up/thumbs down the stories. This allows Trapit to personalize news based on the interests of the user rather than the interests of their friends. Additionally, Trapit pulls content from 120,000 sources (more than Google News).
Overall, the review notes a positive step for mobile search and personalization for tablets. “You’re kept within the Trapit app the entire time; links, video, photos, sharing — nothing will pop you out of the Trapit experience — a nice, fluid approach,” comments Digital Trends.
Trapit’s personalized Web search is now available for the iPad. Trapit launched in 2011 as a way for Internet users to customize Web searches in a Pandora-like style. Its free iPad version makes the most of touch interface design and personalization.
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