Time Warner opened its MediaLab facility in New York the beginning of this year. “The MediaLab has a range of biometric monitoring devices and eye-tracking testing equipment that measure a participant’s physiological responses to content,” explains The Hollywood Reporter.
During last week’s TW College Professors Thought Leadership Seminar, the company showcased the MediaLab and began soliciting ideas for its sophisticated devices.
“Time Warner has put out a RFP to academics to describe in 300 words or less what hypothesis they wish to test,” according to THR. Researchers interested in the program have three months to develop ideas.
The MediaLab has been used for studies regarding how consumers interact with media in food purchasing decisions and how social media recommendations influence content engagement.
Time Warner is looking to make best use of its CE devices including tablets, streaming media players, 3D televisions, gaming consoles, even a smart refrigerator.
“Now, Time Warner, which spent an undisclosed sum on an observation room which can spy via eight ceiling-mounted cameras on participants in a faux living room, wishes to figure out the next great research project that will offer insight into the ways people are using and are effected by media,” explains the article.
Time Warner opened its MediaLab facility in New York the beginning of this year. “The MediaLab has a range of biometric monitoring devices and eye-tracking testing equipment that measure a participant’s physiological responses to content,” explains The Hollywood Reporter.
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