Viggle Mobile App Reaches One Million Users, Launches Platform Developer Kit

By Rob Scott
August 1, 2012

Viggle, the company that rewards viewers for checking into TV shows from their smart devices, now has one million registered viewers.
Since the mobile app’s launch six months ago, Viggle users have checked in more than 63 million times.
“In exchange for being a couch potato, users receive points that are redeemable for movie tickets and gift cards from places like Best Buy, Amazon, Fandango, iTunes, and Hulu Plus,” explains VentureBeat. “Users can also earn rewards by participating in real-time voting and game features while they watch.”
The New York-based company has released the Viggle Platform Developer Kit (VPDK) for third-party use, that it hopes will enable networks and producers to create social TV experiences that would reside within Viggle’s mobile apps.
Viggle sees potential for complementary and interactive features such as video playlists, news headlines, slideshows, games, polls, prediction cards, “mood-o-meters,” trivia questions and quizzes.
The VPDK is available for free. Developers can work with common Web standards including HTML5, CSS3 and JavaScript.
To demonstrate the kit’s capabilities, Viggle recently launched “MyGuy,” a real-time fantasy sports game in which users earn points based on how well their selected players perform in a given game.

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