Tapping into coverage of the London Olympics could be a good way to spark 3D adoption. This year, NBC and Panasonic have devoted 30 ENG cameras, 20 rigs and three Olympic Broadcasting Services trucks to cover the games in a whole new way.
“NBC is working with Panasonic, the official sponsor of the 2012 Games, to pump more than 300 hours of 3D coverage into homes and bars worldwide,” Mashable reports. “According to the companies, about 80 percent of U.S. households have access to the programming — you just need a 3D-enabled TV to watch it.”
After tests during the Beijing and Vancouver Olympics, the project is now going full force, providing 12 hours of 3D programming each day.
In general, 3D has issues gaining traction despite the 10 million 3D TVs expected to ship to the U.S. this year. Some blame the lack of 3D-worthy content; others point fingers at the resistance to wearing 3D glasses.
While glasses-free 3D TVs aren’t expected to proliferate any time soon, Panasonic Chief Technology Officer Eisuke Tsuyuzaki remains optimistic about the current technology.
“So far, the response has been great,” Tsuyuzaki told Mashable. “We know people love 3D movies and seek them out, so it’s not a surprise that viewers love this too. We just need to give them more programming events in the future, so they keep coming back to watch more in 3D.”
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.