DisplaySearch Evaluates the Multi-Billion Dollar Touchscreen Market
By Karla Robinson
August 14, 2012
August 14, 2012
- With the rapid adoption of touchscreen mobile phones and tablets, an increasing number of suppliers have entered the touchscreen market, which is expected to double to $31.9 billion in 2018, according to DisplaySearch.
- The market has grown significantly in the last few years: $4.3 billion in 2009 to $11 billion in 2011 to $16 billion in 2012. Unfortunately, this year saw a 27 percent oversupply for the touchscreen module industry. The smaller demand equates to drops in prices for suppliers.
- “As you can probably guess, it’s hard to make money in the display business with so many suppliers. The overall display industry still loses tens of billions of dollars a quarter, particularly due to the saturation of flat-screen TVs,” VentureBeat reports.
- DisplaySearch calculates that more than 200 suppliers have entered the touchscreen market. In addition to major players such as Corning (Gorilla Glass) and cover lens finishing supplier Fuji Crystal, companies including Atmel, Synaptics, Cypress, EETI, and Elan manufacture touchscreen controller chips.
- According to DisplaySearch’s Jennifer Colegrove, new technologies will expand the touchscreen demand. “Those include putting the sensor for touch on the cover, or a third piece of glass that protects the actual screens that sandwich lighting materials in a liquid crystal display. Other methods include in-cell and on-cell technologies that, like sensor-on-cover, reduce the cost, thickness, and weight of touchscreens,” notes the post.
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