Forbes published an interesting guest post this week from Al Bunshaft, managing director North America for Dassault Systemes.
Bunshaft discusses the noteworthy trend toward 3D as a new standard for communication via manufacturing and design industries, and now through consumers.
“What’s fascinating about this recent trend is that it is being driven not by consumers’ need to disassociate themselves from their everyday lives, but rather the ability to interact with their own world in new ways,” he writes. “We’ve now entered the Age of 3D Experience.”
For the first time, 3D technology is accessible and affordable to all in an era of powerful, miniature processors. “You don’t need an engineering degree to design, interact or work with 3D objects; you just need an Internet connection,” suggests Bunshaft.
Gaming, movies and television are three forms of entertainment media that are pushing to create more lifelike experiences through advancements in 3D.
“Realism is critical to sustain consumers’ attention which is why 3D environments created using real, scientific data are becoming the communication standard of the world today,” writes Bunshaft, noting additional examples of 3D beyond entertainment such as archeology, trauma treatment, training in the oil and gas industry, virtual clinical trials and crash safety.
“Unique 3D experiences have pragmatic applications in our everyday lives. Similar to the Internet’s story arc, 3D is evolving from a solitary initiative to a community one,” writes Bunshaft.
“People are able to interact with lifelike 3D models and with people from around the world to flatten the world out just a little bit more. The basic human need to congregate with like-minded individuals is driving 3D to its next, fascinating iteration,” he concludes. “Personally, I can’t wait to see it.”
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.