Aggregating the Web: Flipboard Curates Video Inside Magazine-Like Apps

By Karla Robinson
August 31, 2012

In just two years, Flipboard has captured 20 million users who now flip a total of three billion pages a month using its Web-based retro magazine aesthetic.
The company is now expanding into video, adding “TV” channels to its Content Guide sidebar.
“The app start-up has made waves by aggregating text Web articles as though they were magazine pages,” reports paidContent. “Now it wants to do the same for video.”
“In one way, this is nothing new — articles read through Flipboard can already contain videos,” explains the article. “What is notable is that Flipboard is making a specific play for audiovisual content inside its magazine-like applications.”
“With its ‘TV’ channels, Flipboard may get to do for video publishers like Chow.com, TED Talks and Pitchfork TV what it is doing for Web text publishers.”
However, the app may have problems with its new channels. As the article points out, Flipboard’s in-app videos are slightly slower and the orientation rotation takes more time.
Even so, the move is a good indication that the service is becoming more diverse as it matures, concludes paidContent.

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