Social Sidelines: Facebook and Fox Sports to Offer Game Interaction
By Rob Scott
September 5, 2012
September 5, 2012
- Facebook and Fox Sports will offer integrated social engagement with broadcast events via “Social Sidelines.”
- It started this past weekend with Saturday’s coverage of the Hawaii-USC football game and has plans to expand into MLB, NBA and NFL games.
- “The partnership will in part use chatter on Facebook to track which teams are sparking the most buzz and gauge fan sentiment,” reports Mashable.
- “Fox will provide updates on the ten most buzzed-about teams of each week of the season, tap Facebook users to crowd-source answers to relevant questions and run regular fan-of-the-week contests,” notes the post. “All of those integrations will then be featured at times on Fox channels.”
- “College football is the perfect environment, with the right demographics, for integrating game telecasts and social media,” according to Fox Sports Media Group exec Chris Hannan. “Our partnership with Facebook creates unique content for fans to engage with all week, especially on game-day across our entire family of networks.”
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